Karachi (Web Desk) Pledge Against Tobacco Consumption (aka PACT) kick-started their anti-smoking campaign with the launch of the song ‘Adat Tor, Cigarette Chorr’ on Monday.
The song written by Jamil Akhtar, composed by Shariq M. Khan, produced by Shallum Xavier and performed by Ahmed Jahanzaib is expected to be out in coming days.
The music video for the song is directed and produced by Shariq M. Khan while featuring Ayesha Toor, Kiran Khan, Umair Laghari and Rasikh Ismail Khan.
The song was created by PACT with a purpose of making Pakistan’s youth aware of tobacco consumption as a global epidemic.
PACT is an initiative created to sensitize the masses on harms of smoking and affecting policy change. Using music as a medium, PACT founded by the director Shariq Khan has collaborated with musicians Shallum Xavier and Ahmed Jahanzaib.
On being asked the motivation behind such a song, Shariq Khan opines, “The casual smoking of cigarettes in public and in private spheres is a vice that needs to be nipped in the bud immediately. In today’s age of enlightenment, it is sad how many still think it’s okay to take up smoking and compromise own health as well as that of others.
Using the power of a colorful video backed with powerful vocals and composition, I aspire to reach out to the youth. Cigarettes are not cool and we need to ensure all measures are taken that can help make smokers quit the habit while also discouraging new smokers.”
With the song, PACT hopes to raise awareness against tobacco consumption at mass level while also generating discourse amongst the grass-tops.
When asked about why the musician Ahmed Jahanzaib felt the need to collaborate with PACT, the artist said, “My reason for joining this anti-smoking campaign is to promote a healthier lifestyle and to spread awareness about the health hazards caused by it.”
“As a singer and a public figure, it is our duty to be proactive and support causes which are beneficial not only for the people but also the environment. So, SAY NO TO SMOKING and yes to staying healthy,” he added.